Abstract:

Art, which is a form of communication in itself, is not only about sending messages but also about communicating with art lovers. Relation of art to communication is important; in addition to taking into account the explanation and adoption of the art and culture policies, it is also important in terms of participation in artistic activities to address the issues such as the arts being able to meet with art lovers and creating artistic awareness. In other words, art, which is a form of communication and narration, also needs communication to describe itself. This brings us to the concept of the arts public relations and the relation of the arts with the public relations. Although there are debates about the loss of the uniqueness of artworks, art is also affected by digitalization, both in relation of the arts with the public relations and in the relation of the arts public relation; the relationship of the arts with the public relation is changing, such as visiting the museums in the digital environment, watching animated films and digital media music Spotify and the transformation of photographs into digital, relationship of arts with the public relation has also affected through digitalization. Given that 83% of social media users in the 18-29 age group are using social media, social media has an important role, in the relation of young population and art, not only in the adoption of arts and culture policies but also in the announcement of art activities. Especially when dealt with in the context of two-stage flow theory, it is foreseen that public opinion leaders can be effective in their own preferences to enable the new generation public opinion leaders in social media to participate in the artistic activities. For this reason, a survey was conducted on university students in order to reveal the preferences of social media influencers. The findings revealed that social media can be used to publicize and announce, the art activities especially for young generations and that the effects of trust variables on influencers (beloved artists) should also take into account the fact that the announcement of influencers art activities also plays an important role.

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