Özet:

Destination personality, which is defined as the way that destinations are characterized by human personality characteristics and made concrete, is accepted as one of the most important components of destination branding. The main purpose of this research is to consider the constraints of the research; is the evaluation of the studies that deal with touristic destinations from this point of view since the concept of brand personality entered the literature. In this direction, a summary table of destination brand personality literature was formed. According to the results obtained in studies carried out in the world; sincerity, enthusiasm, competence, and intellectuality / elitism are the dimensions of destination personality that are mainly encountered. It has been determined that studies aiming to determine the destination brand personality have become more of a focus of interest since 2012. It has been determined, the destinations chosen for the study area have been concentrated in Asia and Africa (40%), and the destinations in the Aegean and Marmara region (60%) have been preferred in Turkey.

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