Özet:

The most important contribution has been in the field of information systems and the marketing research when the transition from traditional marketing methods to marketing communications which has an integrated structure. The scientific and technological changes which the new world order brought created different instruments about access to information and information dissemination, so this condition has contributed to occur a strategic structure for both producers and consumers. The importance of marketing researchs which provide competitive power under the increasing importance of local markets and new methods applied to reach the information in the globalized world were analyzed in the study. In order to emphasize the importance a field study has been applied to producers company in Sivas city for their approaches have been identified about the topic of marketing research. 

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