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32
Cities have been a research object of the many disciplines with the effect of the process of the globalization owing to the changes they have expreienced. These changes appeared in urban spaces compose the spatial identity together with different definitions that the users make meaningful. This transformation in urban space appear as a fiction urban space of home, shopping center, offices and recreation areas by idealizing of the life in the advertisement of residences. Advertisements which are the most important tools of the consumption culture have encircled our lives with the effort of creating a new life beyond the promotions of products and service. These adverstisement in one hand, direct the individuals to buy the products or services, on the other hand, they build new identities. Many areas from clothing, food and beverage, holiday, education, hobbies, amusements, cars to houses are mentioned to the advertisements. So, individuals are the objects of both their preferences and their presences. This study has been analyzed by using the text and visual examination method and adversiment of residences, advertisement of residence banners, advertisement films and adverstisement posters have been chosen by using the random sample techniques. It has been reached that there have been cultural and social changes and the need of residence is presented as a privilage and desire object beyond the need of residence
cities have been a research objectement of the many disciplines with the effect of the process of the globalization owing to the changes they have expreienced these changes appear in urban spaces compose the spatial identity together with different definitions that the users make this transformation in urban space need a creative urban desire to home shopping center offices and areas by idealizing of the life in the advertising of residence ads which are the most important tools of the consumption culture of the encircled ur lives with residents creating a fun experience in the new life of the creation of the advertising services of the creation of the new life of the creation of the creation of the hands of the services of the creation of the creation of the creation of hands of services of services of the creation of the creation of the creation of services and services of the creation of the creation of the creation of hands of services and services of the creation of the creation of the creation of hands of the services of the creation of services of services of services of hands of hands of the services of services of the creation of the creation of the creation of the creation of the creation of the creation of the services of the hands of the creation of the creation of services of services of services of services of the hands of
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