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KİŞİSEL ETKİ KAYNAKLARI VE AĞIZDAN AĞIZA İLETİŞİM AĞI

2005

Journal:

Trends in Business and Economics

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Abstract:

Ağızdan ağıza iletişim kavramı, iletmeden bağımsız uzmanlar, aile üyeleri, arkadalar ve mevcut veya potansiyel müşteriler gibi gruplar arasında olumlu veya olumsuz sözel iletişim olarak tanımlanmaktadır. Literatür, ağızdan ağıza iletişimin tüketicilerin nihai satın alma kararında oldukça etkili bir faktör olduğunu, bazı durumlarda diğer tutundurma yöntemlerinden daha fazla etkiye sahip olduğunu belirtmektedir. Kitlesel medya ürün farkındalığı yaratmada etkili olurken, çoğu durumda tüketiciler satın alma kararı verirlerken ağızdan ağıza iletişime güvenmektedirler. Ağızdan ağıza iletişimin artan öneminden dolayı bu çalışmanın amacı, ağızdan ağıza iletişim kavramını ayrıntılı olarak incelemektir.

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Trends in Business and Economics

Field : Sosyal, Beşeri ve İdari Bilimler

Journal Type : Uluslararası

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Article : 169

Cite : 88

2023 Impact : 0.179

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KİŞİSEL ETKİ KAYNAKLARI VE AĞIZDAN AĞIZA İLETİŞİM AĞI

2005

Journal:

Trends in Business and Economics

Author:

Abstract:

Keywords:

Citation Owners

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To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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Trends in Business and Economics

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User Guide

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Mendeley

Endnote

KİŞİSEL ETKİ KAYNAKLARI VE AĞIZDAN AĞIZA İLETİŞİM AĞI

2005

Journal:

Trends in Business and Economics

Author:

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Trends in Business and Economics

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
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