Özet:

Green consumer, green product, green marketing, environmental sensitive products As reflections of environmental sensitivity the continuity and saving of natural sources present importance. It is aimed increasing the use of nature friend crops and environment minds of consumers at buying habits with the conceptions of “green consumer”, “green marketing” and “green crops”. Fast urbanization after the revolution at industry section brought the environmental damages and pollution. This resaarch was done to identify whether teh sensifivity of the students, who are students at international trade department and thought that they would work at developing and in future middle and upper international companies, would show differences or not according to demographic varieties. In terms of green marketing activities, independent equation t-test and variance analyses were used to determine whether the tendencies of participants wing environmentally based products had difference according to the demographic variables. According to the research findings it was determined that there was a differentiation between the tendency of using environmentally sensitive products and class level variables, and between environmental consciousness and class level but there was no difference between the other variables.

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