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1
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51
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Festivals are important communication tools It’s necessary that the aims of institution organizing the festival be in accordance with the perception of target audience In this study perceptions of 1007 visitors concerning the university’s aims were studied Results indicate that there are differences between university’s aims and those of the visitors Key words: Communication Public Relations Intended Message Perceived Message Institutional Festival
there are important communication tools necessary that the purpose of diplomatic appeal the festival be in accordance with the perception of target audience in this study perceptions of 1007 visitors concerning the university’s intention was studied that there are hunger between university’s intention and those of the visitors key words communication public relations ıntended message revealing message ınstitutional festival
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