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HALKLA İLİŞKİLERDE KURUMSAL AMAÇLARIN HEDEF KİTLE TARAFINDAN NASIL ALGILANDIĞININ TESPİTİ VE DEĞERLENDİRİLMESİ ÜZERİNE BİR ARAŞTIRMA
2006
Journal:  
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Author:  
Abstract:

Festivals are important communication tools It’s necessary that the aims of institution organizing the festival be in accordance with the perception of target audience In this study perceptions of 1007 visitors concerning the university’s aims were studied Results indicate that there are differences between university’s aims and those of the visitors Key words: Communication Public Relations Intended Message Perceived Message Institutional Festival

Keywords:

a research on the detection and assessment of how corporate purposes are perceived by the target audience in public relations
2006
Journal:  
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Author:  
Abstract:

there are important communication tools necessary that the purpose of diplomatic appeal the festival be in accordance with the perception of target audience in this study perceptions of 1007 visitors concerning the university’s intention was studied that there are hunger between university’s intention and those of the visitors key words communication public relations ıntended message revealing message ınstitutional festival

Keywords:

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Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Details
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi