Özet:

Customers are affected by various informational sources in today’s highly competitive environment One of these sources is word of mouth communication performed by customers expressing positive or negative thoughts Today increased importance of customer satisfaction and loyalty have made word of mouth communication to take a significant role in affecting buying decisions re buy or switch of customers In this study effects of word of mouth communication on customer buying decision re buy or swiching has been examined In this regard effects of word of mouth communication on mobile phone buying behaviour have been examined by data obtained from a survey conducted on 699 university students This research made class atmosphere in 5 23 february 2007 and systematic sample method According to the obtained results word of mouth communication affects customer re buying and switching behaviour Key Words: Word of mouth communication switching behaviour re buy behaviour

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