Özet:

Strategic Alliances: An Application in the F B Industry In today’s business world of hard competition firms undertake new investments and set different strategies to achieve sustainable development Strategic alliances is one of the most important strategies to realize these goals Strategic alliances as a new approach to overcome economical financial challenges have been implemented in health finance transportation and electonics industries for a long period of time Hospitality industry that gains an increasing importance in the world economy because of its contributions to both employment and national income also follows the trend The aim of this study is presenting a theoretical approach to the issue of strategic alliances which is a recent trend in the business world and to explain the ways of implementation of strategic alliances in today’s organizations in general and food and beverage bussinesses in spesific Keywords: Strategic Alliance Strategic Management Hospitality Industry Food and Beverage Industry

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