Abstract:

Today the growing amount of products and services urges consumers to consumption The companies entrepreneurs manufacturers who discover these changes attach new products and services to their existing offerings With the growth of capitalism shopping has become a consumption madness and the consumers have moved away from traditional shopping patterns and view shopping as an entertaining activity The main purpose of this study is to discover adoloscents’ shooping patterns and choice criteria in the context of hedonic and utilitarian shopping motivations In this study a questionnaire to measure consumers’ attitudes towards shopping and retailer selection criteria is constructed Consumers’ purchasing behaviors are investigated by these attitudes and criteria Keywords: shopping value hedonic and utilitarian purchase behavior retail selection criteria

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