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  Citation Number 18
 Views 79
 Downloands 23
KATILIM BANKALARINDA MÜŞTERİ MEMNUNİYETİNİN BELİRLENMESİ ÜZERİNE HATAY İLİNDE BİR ARAŞTIRMA
2010
Journal:  
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Author:  
Abstract:

The purpose of this study is to measure the level of customer satisfaction in participation banks and propose suggestions and ideas for participation banks in terms of increasing customer satisfaction provided with loyalty The scope of this study is the customers of participation banks located in the province of Hatay During the preparation phase of the survey questions “Servqual Method” developed by Parasuman Zeithaml and Berry was applied The method used in this survey describes the level of service quality as a fraction of “customer expectations” and “service perception of the firm regarding the service offered to customers SPSS statistical package for Windows used to analyze data In conclusion chapter recommendations were made upon the findings in relation to the satisfaction of participation banks’ customers Key Words: Bank Participation Bank Customer Satisfaction Customer Satisfaction Measure Servqual Method

Keywords:

Investigation on the customer satisfaction in the murder banks
2010
Author:  
Abstract:

The purpose of this study is to measure the level of customer satisfaction in participation banks and propose suggestions and ideas for participation banks in terms of increasing customer satisfaction provided with loyalty The scope of this study is the customers of participation banks located in the province of Hatay During the preparation phase of the survey questions "Servqual Method" developed by Parasuman Zeithaml and Berry was applied The method used in this survey describes the level of service quality as a fraction of "customer expectations" and "service perception of the firm regarding the service offered to customers SPSS statistical package for Windows used to analyze data In conclusion chapter recommendations were made upon the findings in relation to the satisfaction of participation banks' customers Words Key: Bank Participation Customer Service Method

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