Özet:

Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment

Anahtar Kelimeler: