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As a result of advanced technology and increased communication opportunities some significant changes have occured in marketing field methods of reaching consumers and marketing strategies of businesses have changed dramatically Increased competition has revealed the need for more widespread and effective use of direct marketing Technological developments in telemarketing industry led to creation of new structures for management of consumer relations in a more personalized manner Unlike the major services –e g after sales support problem solving reservation and ticketing etc of traditional call center concept telemarketing focuses on direct sales through phone contacts with current and potential consumers In this study direct sales based outbound call centers was examined by literature review and also supported by the records 754 contacts of a Turkish outbound call center Key words: Direct marketing telemarketing call center outbound callings
As a result of advanced technology and increased communication opportunities some significant changes have occurred in marketing field methods of reaching consumers and marketing strategies of
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