According to Turkish Statistical Institute’s statistics and projections, the proportion of elderly people living in Turkey has an increasing trend over time and it is expected that Turkish population will be called old in the near future. Therefore, studies about elderly customers become more important since they will constitute a higher percentage of population when it is compared with the past. This study is designed to investigate behaviors about travel preferences of elderly travelers in Adana, Turkey, which will have a very old population in the future. For this purpose, we conduct a survey to examine travel preferences and priorities while choosing vacation routes, and barriers on traveling & issues related to quality of staff & service.
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