Özet:

Today, have to take the environmental dimension of any activity they will not be able to maintain their assets without being sensitive to environmental issues into their business strategies and long-term plans. Green marketing, which is one of the marketing strategies that take into account the environment with such environmental activities, has become considered by most. In the study, various analyses were carried out, discussing what the green hospitality practices, which are the form of application of the green marketing concept of the five-star hotels located in Antalya and around, and the green marketing perception of their managers. The type of hotels, the location and the time of work of their managers in the industry are linked to both the green hospitality practices and the perception of green marketing, a variety of results have been achieved. According to these findings, hotels differ significantly from each other in these analyses. However, hotels are in a similar attitude with regard to energy and water saving practices, which are one of the green hospitality practices. The important reason for this is that the cost advantage and profitability impact of green marketing has been adopted by all managers.

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