Abstract:

while negative developments in nature begin to feel in everyday life, some concerns have started in society in terms of protection of the environment and some tenders have started to occur environmental sensitivity to consumer size, as well as to reveal the volume of “green consumers” that reaches serious dimensions, day by day by day, businesses across the presence of this consumer segment have heard of developing marketing strategies that include goods and services for increasing green know-how in the consumers, researching how the life of goods subject to consumption is perceived by consumers, and the situation is evaluated in terms of sustainable consumption

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