Abstract:

As being the result a series of research/study, several prevention/action plans have been implemented to avoid/decrease the habits of cigarettes and similar tobacco products through the World. Our country has been regarded as the first country to implement these international action plans, entirely. In this context, one of the most important arrangements has been decreasing the attractiveness of smoking by increasing the prices of them. The increase in the cigarette prices may end with attempts to quit smoking or to find an alternative/chaper product. The general trend in this search behavior can be analyzed via the analysis of internet searches. In this study, by the use of the data provided by Google Trends, the qualification and magnitude of this search behavior after the price increase realized in 2015 and 2016 is analyzed. In the light of the statistical findings; it is understood that, price increases in our country generally ends with finding cheaper or substitute products instead of leaving the cigarettes.

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