Atıf Sayısı
21
Görüntüleme
67
İndirme
35
ABSTRACT The purpose of this study is to reveal the benefits that export companies of textile sector in Turkey attain through green marketing strategies they apply. Research was conducted among managers of textile companies which rank among 1000 companies of Turkey according to export figures determined by Istanbul Chamber of Commerce in 2007. The number of textile companies which rank among 1000 companies is 153. Green marketing practices of exporter textile companies and attained benefits have been tried to be revealed with factor and regression analysis. As a result, textile companies attain many benefits by applying green marketing strategies. Benefits attained are related with the green marketing strategies. Applied strategies affect benefits attained in international market. Green product practices bring along benefits related with international trade and client dimensions. Key Words: Green Marketing, Textile Sector and Environment, Environmental Benefits
abstract the purpose of this study is to reveal the benefits that export companies of textile sector in turkey sustainable thrugh green marketing strategies they applied research was conducted among managers of textile companies which rank among 1000 companies of turkey according to export difficulties determined by istanbul products of commerce in 2007 the number of textile companies which rank among 1000 companies is 153 green marketing practices of exporter textile companies and attained benefits have been tried to be distributed with factor and regression analysis as a result textile companies sustainable benefits by applying green marketing strategies and benefits are associated with green projects in the sector
Alan : İlahiyat
Dergi Türü : Uluslararası
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