Görüntüleme
55
İndirme
26
The aim of this study is to define the relation between relationship marketing, trust and cooperation. For this purpose, data concerning level of relationship marketing, trust, causes of cooperating, partners, and level of cooperation are gathered thorough a questionnaire conducted on owners/ managers and marketing managers of Small & Medium Size Business Enterprises (SME). Partial correlation analysis is used to analyze the data. The results indicate that the firms whose relationship marketing level is high cooperate with other firms. It is also found that trust and mutual interests have an effect on long term relations between those firms. Alliance and cooperation between firms are generally vertical and rarely horizontal.
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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