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  Citation Number 3
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BENLİK ALGISI VE KENDİNİ KURGULAMA DÜZEYİNİN MARKA SADAKATİ ÜZERİNDEKİ ETKİSİ : ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNDE BİR ARAŞTIRMA
2006
Journal:  
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Author:  
Abstract:

The purpose of this study is to investigate if the levels of customers’ Self Concept and Self Monitoring influence his or her behavioral and attitudional loyalty. For this purpose, the data was collected by means of the questionnaire conducted on 189 university students. According to the results, both self monitoring and self concept lead behavioral loyalty rather than attitudional one. Moreover, the multiplier affect of these variables is higher than of the individual.

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Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Field :   Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 414
Cite : 403
Details
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi