Özet:

The aim of this study is to determine the factors affecting the export marketing behaviours of small and medium size enterprises that take part in machine manufacturing industry and to designate the roles of these factors for classifying the enterprises according to their export marketing performance dimensions. Within the frame of this aim the main part of this research consists of 63 small and medium size enterprises, 52 of which are exporters that take part in Çorum Machine Manufacturing Industry. Factor and Discriminant Analysis Methods have been used to discover the factors affecting the export marketing behaviours of enterprises and the roles of these factors for classifying the enterprises according to their export marketing performance dimensions.   As a result of Factor Analysis, the factors that affect the export marketing behaviour of enterprises have been stated as the managers’ perception of the benefits of export, export marketing strategies, environmental factors, business characteristics and the perception of export reasons of managers. As a results of Discriminant Analysis it is shown that the factors affecting the export marketing behaviours have important roles on about classifying the enterprises according to their export marketing performance dimensions.  

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