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15
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The purpose of this study is to investigate the articles between the years of 1995-2010 and to prepare a subject index about international marketing literature. In this framework, main journals about marketing were scanned and in total 469 academic articles, 345 empirical and 124 theoretical, were examined and classified by using content analysis. The articles were classified according to main and sub titles, as well as the year they were published, the industry type, country, analysis technique, scale type, sampling frame and sampling size. According to results, “strategic marketing plan”; “product strategies”, and “internationalization process and market entry modes” are the most frequently studied topics, and Factor Analysis and Likert-type Scale are also the most used technique and scale. It is also found that the papers were mostly published in USA, and focused on electronic industry.
Field : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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