Abstract:

  The purpose of this study was determine the effect of assertiveness in predicting the preference of conflict handling style in the light of the authority position of the other party. We first explored assertiveness as determinant of preferred conflict handling styles and second; examined whether the status of the other party as a situational factor alters this relationship. Data were gathered using self-administered survey to 206 employees working at a textile manufacturing company.  In conflict with superiors, hierarchical regression analysis revealed a direct negative effect of assertiveness on the avoiding style after controlling for gender.  In conflict with peers, findings revealed a direct positive effect of assertiveness on dominating style.  Its implications and limitations are discussed.  

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