Abstract:

The objectives of this study are to contribute to the efforts of thermal tourism destinations for gaining loyal clientele, to assess the quality of goods and services offered from the visitors' point of view, and to determine the effect of satisfaction level on visitors' intents of review. The evaluations of tourists visiting the island in terms of satisfaction on destination scale have been analyzed in four dimensions, and the relationship between these dimensions and revisiting intent is tested by means of a research model. The dimensions related to satisfaction are comprised of the general features of the establishments, the attitude towards tourists, the service quality of the establishments and destination identity. The results of the study indicate that the general features of the establishments are the dimension that at least satisfies the customers in terms of service quality. The results of correlation and regression analysis show a positive and meaningful relationship between satisfaction and reviewing intent. The most significant dimension in terms of satisfaction that affects the revisiting intent is the attitude towards tourists with r=0.166. Our findings also reveal that revisiting intent is affected by marital status, age, educational status and profession. Keywords: Satisfaction, Revisit Intention, Thermal Tourism

Keywords: