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The aim of this study is to explore the consumers’ reactions to companies’ ethical behaviours regarding marketing activities and whether these reactions change depending on the sense of morality. For this purpose; survey has been used and 520 usable survey forms have been analysed. The results of the study in which factor and canonical corelation analysis techniques have been used as the statistical method have revealed that consumers who have absolute and situational sense of ethics both give encouraging and deterring reactions to firms’ ethical behaviours regarding marketing and are sensible to ethical problems.
the aim of this study is to explore the consumers’ reaction to companies’ ethics behaviurs about marketing and activities that vary depending on the sense of morality for this purpose survey has been used and 520 usable survey forms have been analyzed by the results of the study in which factor and canonical corelation analysis techniques have been used as the criteria method has revealed that consumers who have absolute and situational sense of experiments both give incentives and deterring adverse to vehicles’ discipline behaviurs regarding marketing and you are not able to solve problems with ethical problems
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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