Özet:

consumers’ attitudes towards social marketing activities on purchase intention and socially responsible purchasing behavior related with society, employment and environment. The structural model presented in the study indicates the effects of attitude on socially responsible purchasing behavior and purchase intention. To test the hypothesis, a causality and a multi variable analysis method, called as Structural Equation Model, is used. The results of the study indicate that consumers’ attitudes towards companies’ socially responsible projects have significantly important effects on socially responsible purchasing behavior and purchase intention. Positive attitudes towards socially responsible projects are found to be the strongest antecedents of purchases on community issues

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