Abstract:

Abstract: Reflection of Regulations about Alcohol Advertisings in Media in Turkey According to national and international research, alcohol consumption is one of the common problems, especially in European Countries, which threatens public health. Instead of this reality, after forbidden of cigarette advertisements, among addictive substances, alcohol is the only product in world, which can be advertised. As a result of, privatization and taking alcohol production and distribution from government monopoly, in Turkey, the importance of alcohol advertisement rises, in terms of product publicity and marketing. Enterprises in competitive climate, in order to be a favorite brand, tend to different channels in traditional and new media. Instead of this activity in alcohol market, in January 2010, there are new regulations and restrictions about alcohol advertisements and sponsorship. In today's information society, because of diversity and prevalence in use of new media, especially among children and young peoples, there are considerable barriers to achieve the purpose of new regulations. This paper, tries to state the strategies, which come out after the restrictions, through the medium of advertisements using both traditional and new media. Besides, in order to protect children and youngs people, voluntary regulations in the advertising buisnessbusiness are discussed, which are made by actors except government. Key Words: Advertising, regulation ,coregulation

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