Özet:

Abstract In this study, the value chain of the bus industry was determined by conducting case study on an enterprise in the manufacturing industry. Structured questions were interviewed with 20 company executives and detailed information about the company was obtained through observation and data diversification method. The strengths and weaknesses of the company are identified with opportunities and threats. By value chain analysis method, the main value chain of bus enterprise starts with petroleum and iron ore; raw materials as plastic, rubber, iron, steel and metal progress towards production are shipped to system suppliers with plastic, metal and electronic parts and from producers to producers, it has been found that there is a flow from the manufacturer to the seller and the ultimate consumer. In the case of the bus enterprise which is the subject of this study; procurement logistics, operation, shipment logistics, marketing and sales, and service are the main activities in the bus operation value chain. Supply, security, technology development, comfort, human resources management and operational infrastructure are defined as support activities. As a result of this flow, profit margins and competitive power are emerging. 

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