Abstract:

As far as no one has the right to argue, "My thief is a good one", no one has the right to insist on, "The harrasmant/mobbing style serving my moral values are OK." either. From commercials in media to film indusrty, TV shows to internet networks the ongoing virtual pollution should be taken under control. Experts argue that otherwise there will be no chance to overcome to fight against the child abuse seen on screens. On the other hand one migh see Sweet insisting on, without a mental change impact seen within the society itself it would be quite impossible to overcome the child abuse/ both sexually and socially in the media sector. He is adding, children's rights can only be protected with a common sense focusing and sharing the same very benefits of children's rights as a serious matter. In this way the civil society has to be in the children’s rights debate as an actor. In this article the texts being used within the TV commercials targeting at children will be questioned in order to search if the media sector is keen on media ethics issue or not

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