Özet:

Today, overweight and unhealthy nutrition are becoming dangerous for the health of children over the day. Children are often able to choose products that are harmful to themselves, as a result of their lack of experience as a consumer. Children who can be protected from such situations while with their parents are unprotected against unhealthy products in environments where their families are not. In order to prevent this situation, it is very important to present innovative and creative solutions. Social marketing is going on at this point. Marketing activities, in addition to the process of selling goods or services, are also used to create changes in social ideas, behaviors and attitudes. The aim of this study is to discuss the attitudes of children towards healthy foods, the marketing karma element from product decisions; the impact of the brand name, packaging, product nutritional information being presented in a fun way.