Abstract:

Environmental consciousness is formed according to the environmental knowledge of the person, his attitude to the environment, his environmental sensitivity and his beneficial behavior to the environment. In this regard, the main objective of the study is to develop a consumer environmental awareness scale aimed at determining the perception of the environmental awareness of the teacher candidates as a consumer. The research study group consists of 396 teachers candidates studying in the different fields of maternity of the Ahi Evran University School of Education in the 2015-2016 academic year. 70.2 percent of the teaching candidates in the exam are girls and 29.8 percent are men. After the scan of the relevant area, the first scale of the scale is made up of 45 items. According to the expert opinion, the number of items was reduced to 36 and applied to the work group. To determine the validity of the measurement, the discouraging factor analysis was done, the total correlations of the substance factor and the substance differentiation values were calculated. To determine the reliability of the scale, the internal consistency levels and stability levels are calculated. The scale applied by the latter is 36 items, of which 8 are removed because the factor load is below 0.30 and the final number of items of the scale is reduced to 28. As a result, the scale contains 20 positive and 8 negative, with a total of 28 elements; Sensitivity Consciousness, Behavioral Consciousness, Social Pressure and Consciousness Guidance. The analysis has found that the scale is a valid and reliable scale that can be used to determine consumer environmental awareness levels.