Özet:

Abstract enThe objective of this research is to determine the dimensions of destination brand image and destination attachment of the City of Gaziantep and evaluate the potential impacts of the destination brand image to the destination attachment. When conducting the research, a survey method was used with convenience sampling method between non-random sampling methods. The research was carried out on 393 domestic tourists who visit the City of Gaziantep on March of 2016. The results showed that the brand image of the City of Gaziantep consisted of four dimensions including ‘natural and cultural attractions’, ‘public infrastructure and social environment’, ‘the atmosphere of the region’ and ‘the activities and events’ and the destination attachment of the City of Gaziantep consisted of the just one dimension including ‘destination attachment’. The results also showed that there was a ‘medium’ effect of destination brand image on the destination attachment

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