Abstract enThe paper aims to research strategist, redefined public relations manager and technician considered as the role typologies of strategic public relations on curriculum. The roles for strategic public relations are researched via curriculum of Akdeniz University Faculty of Communication Public Relations and Publicity Department with content analysis in April 2015 in order to identify how the role typology described by Steyn is reflected on curriculum. The results suggest that the criteria which define the role of strategist, redefined public relations manager and technician are found in the curriculum. While the criteria consisting of both strategist and redefined public relations manager are reflected as the same in percentages on curriculum, it is found that the criteria including technician are less than the other roles.
Alan : Eğitim Bilimleri
Dergi Türü : Uluslararası
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