Abstract:

Abstract enWhich is expected to be one of most important business in future, logistics’ basic activities is transportation that also includes cargo sector. Firms, serving at this sector are in a competitive environment. For maximizing profit firms are working on creating brand loyalty by means of recent year’s recognized value customer satisfaction. To achieve this and sustain their competitiveness firms need to determine service quality level they offer. Although there are several researches on creating brand loyalty of service quality in general, there are no researches about creating brand loyalty of service quality in logistics activities. This situation required this study.The aim of this research is to explore the effects of service quality in logistics activities on brand loyalty. According to this aim, firstly brand and service quality concepts are reviewed. Then according to the results of the research, it is examined how service quality perceived by customers which offered and how service quality affects brand loyalty.The study participants are customers of PTT Kargo in Tuzla/Istanbul and the data collection method used is questionnaire. (After questionnaires recovered SPSS program used for frequence analysis, reliability & validity analysis, t-tests, anova, regression and logistics regression analysis respectively). It is assessed that the results and findings of the research will be helpful for cargo firms about creating brand loyalty

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