Abstract enA company should minimize the customer churn and make a well analysis thereof in order to prevent their existing customers from choosing a rival company. In the telecommunication market, one of the markets where a fierce competition is underway, it becomes more and more important to prevent the loss of customers and attain the customer loyalty, especially due to free number porting applied in the market. It is obvious that the loss appraisal method would not be sufficient by itself, considering that the loss of customers creates a knock-on effect. Therefore, the analysis on the customer network has the same level of importance within the process after the appraisal. This is because, it is well known in the modern business approach that a customer would contribute a great value to a company due to his/her strong position in the network, even he/she does not bring the highest level of profit. This paper is intended to estimate the loss of customers in the Turkish telecommunication market with the help of the Artificial Neural Networks (ANN) and examine the positions and effects on the network of the customers for whom there is a risk of loss, by analyzing the customer communication network with the help of the Social Network Analysis (SNA)
abstract ena company shuld minimize the customer churn and make a well analysis thereof in order to prevent their existing customers from changing a competition company ın the telecommunication market one of the markets where a fierce competition is underway pushed more and more important to prevent the loss of customers and balance the customer loyalty especially due to the network number portfolioing applied in the market ıt is obvius that the loss appraisal method would not be considered by itself considering that the loss of customers creates a knockon effect due to the customer loss in order to the customer reason for the reason for the reason for the customer reason for this reason is due to the customer because of accession in the solution to the customer because of the customer satisfaction of the solution to the customer satisfaction of the customer because of the customer satisfaction of the solution to the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction of the customer satisfaction
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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