Özet:

Abstract enThe enterprises have begun to trend in these environments their marketing activities, together with the development of virtual environments with each passing day and the consumers begin to share information in these environment. The virtual communities marketing process have a different character than the traditional marketing process. The activities of virtual communities marketing includes 4S model, in addition to 4P of traditional marketing. In this study, 4S model has examined in terms of tourism and recommendations have presented in terms of efficiency of tourism enterprises activities in this area.

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