Abstract:

Abstract enThe economic developments initiated by the Industrial Revolution in Europe have radically changed the consumption habits of the societies. The variety of products and services has increased on a large scale. The need to commute these new products and services to the masses led to the phenomenon of advertising. In the Ottoman Empire, the use of mass advertisement, which has been one of the most important instruments in creating the contemporary consumer society, coincided with the increase in the numbers of newspapers. Following the Second Constitutional Period, a dramatic increase was observed in the number of both national and local newspapers which had been published since the 19th century. This increase was accompanied by a more discernible diversity in the newspaper advertisements. This study examines the commercials appeared in “Trabzon’da Meşveret” and analyses the early 20th century socio-economic and cultural structure of Trabzon based on the consumer habits and attitudes.

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