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Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

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Abstract:

Bu çalışmada konjoint analizi yöntemi ile tüketicilerin dondurma tercihlerini belirlemeye yönelik bir araştırma yapılmıştır. Yapılan bu araştırmada, Ankara ilinde ikamet eden farklı yaş gruplarındaki 350 tüketicinin katılımıyla konjoint analizine yönelik bir anket uygulanmıştır. Araştırma sonuçları özellikle kadın ve erkek tüketiciler üzerinde ayrı ayrı analiz edilmiş ve dondurma tercihinde farklı kriterlere önem verilip verilmediği ortaya çıkarılmaya çalışılmıştır.

Keywords:

determination of properties affecting the preference of ice cream consumption with conjoint analysis

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

this study was conducted a research to determine the preferences of freezing consumers with the method of conjoint analysis in this research conducted a survey for conjoint analysis with the participation of 350 consumers in different age groups residing in the province of ankara in this study, research results have been specifically analyzed individually on female and male consumers and studied to reveal that they are not given importance to different criteria in the choice of ice cream

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Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

determination of properties affecting the preference of ice cream consumption with conjoint analysis

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Alphanumeric Journal

User Guide

Menu

Mendeley

Endnote

Dondurma Tüketimi Tercihini Etkileyen Özelliklerin Konjoint Analizi İle Belirlenmesi

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

determination of properties affecting the preference of ice cream consumption with conjoint analysis

2016

Journal:

Alphanumeric Journal

Author:

DOI:

10.17093/alphanumeric.277739

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Alphanumeric Journal

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.