Abstract:

Within marketing management, the consumer is one of the most important factors of the foreign marketing environment. If we agree that the goal of marketing managers is to generate profit by satisfying consumers’ needs and requirements, consumers become the focus of marketing activities. The reality that marketing involves not only the sale of a product but all efforts of preproduction and post-sales, makes the study and research of consumer behavior more significant. Recently, factors which effect purchasing by consumers have changed. These changes make it necessary to identify critical factors and characterize them for the development of new sales methods. The characteristics and effectiveness of a product indicates parallelism with the consumer's knowledge which direct his buying behavior. In contrast, the marketing of products that meet consumer’s needs and the marketing of products for industrial and commercial have different characteristics in many ways. In this article, different approaches are researched for foreseeing consumers' purchasing behaviors within the market.

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