Özet:

Beginning from the birth, colors become a part of human life often unwittingly. The concept of color has an effect on the interaction of people with their environment, health, the flow of daily life, the motivation at work and psychology. In order to specify the meanings that women associate with colors, clothing color preferences of women at work and the factors that determine the colors woman prefer to wear at work , 127 women who are working at Giresun University were interviewed. The results of the research show that the women mostly prefer to wear classic and sports clothing; body sizes, seasons, the activity level and personality have an effect on women's clothing color preference at work. According to the results, it is seen that black is the favorite color of the women who were interviewed and these women prefer to wear mostly black, white, grey, blue and dark blue clothes.

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