Özet:

Today, it is not possible for corporations to detach themselves from society and to be indifferent to the voices of stakeholders. Stakeholders who can get information quickly with the development in technology question the behaviors of organizations and demand their expectations to be met. In this respect, corporate governance based on the principles such as equality, transparency, accountability is gaining more and more importance. The adoption of corporate governance approach in the whole corporation and corporate governance principles becoming corporate values occur depending on the effective work of communication. In this sense, it is clear that corporate communication works for different stakeholders for different purposes play an important role in the governance process. The concept of stakeholder which has a key importance for the understanding of Yrd. Doç. Dr., İzmir Kâtip Çelebi Üniversitesi, Sosyal ve Beşeri Bilimler Fakültesi, Medya ve İletişim Bölümü, Halkla İlişkiler ve Reklamcılık ABD, [email protected] governance also constitutes one of the basic foundations of corporate communication. Good relations established in the framework of corporate communication with stakeholders ensure the creation of good governance. Corporate governance shapes the corporations‟ relations with their stakeholders. When the process of governance is performed effectively, all the stakeholders of corporations are taken into consideration and their interests are protected. Thus, corporations gain the support of stakeholders and have the positive evaluation. Corporate communication targeting different stakeholders with its integrated structure provide an opportunity for the flow of multidirectional communication that is needed for the governance. In this study, the role and significance of corporate communication in governance process would be studied. Based on the theoretical discussion, it is possible to state that corporate communication have a crucial role in success of governance.

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