Abstract:

In this study; public relations methods, a motivation factor, as a tool that helps reduce the effects of cynicism which prevents organizations run effectively will be examined. Organizational cynicism can be defined as the situation in which a person has various negative attitudes against the organization he/she works for. Starting from this point, various public relations oriented applications will be explained. In case of organizational cynicism, employees of the organization have a belief that the organization is far from being honest and suffer serious trust problems. Having various components, trust concept is one of the most important fields in public relations. Lack of sharing information is the leading factor that creates trust problems. Having information about the organization is one of the essential needs of a labourer and it can be fulfilled merely by communication. In the cases of an open communication and mutual feedback, it can be observed that uncertainty arise. A trust problem breaks out in the organization and as the uncertainty increases, productivity decreases. Of course this leads to cynicism which affects the employees’ organizational motivation negatively. In this study, organizational communication will be examined deeply in building trust and organizational motivation. Organizational public relations which influence the employees’ attitudes and behaviours positively will be exposed. Keywords: Organizational Cynicism, motivation, public relations

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