Abstract:

In recent years, many researches indicate that children are involved in the process of purchasing and their effect on family’s purchasing decision. As a result of this situation, advertisements that target the children come into prominence. Children are often exposed to advertisements particularly through television. This situation becomes inevitable as a result of advertisements even at TV channels for children. Accordingly, in this research the content of advertisements, shown on the most popular programs of TRT Kids channel, are analyzed. The main objective of this research is to analyze the content of commercials shown on kids channels in different categories such as type of product, gender and ages of people in ads, celebrity usage, target group of product, narrative types of ads, usage of voice over announcer, appeals of ads, technique of production and appeal of product

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