Özet:

The corporate social responsibility is a new and modern concept met in Romanian economy and has been adopted with great interest by national companies which operate on national market. The implementation of specific models in order to assume a corporate social responsibility is a consequence of needs to solving the economic, social and environmental problems. In condition that the development of economic activities determine some special social consequences and produce a negative impact on environment, we consider that is normally and ethical that the social responsibility have been part of economic development projects. In this paper we propose to present the content of corporate social responsibility concept, the functional models in Romanian economy (with examples on 7 different situation related to the company profile; all analyzed companies are interested to implement and promote, as example for other companies, the corporate social responsibility) compared with international models and to identify the consequences that the initiatives such these can determines in social terms, in order to bring a significant contribution to increase the human life quality and ensure the society prosperity in the same time

Anahtar Kelimeler: