Özet:

A strategy map is an important tool in strategic management which could be used to guide an organization in carrying out its mission and achieving its vision. However, it is more often used in large organizations compared to medium and small sized enterprises. This paper reports the derivation of a strategy map for a third party administrator in the healthcare industry to encourage it to adopt the balanced score card and the strategy map in crafting its strategic direction . The proposed strategy map is derived based on data obtained from interviews with the chief executive officer of Medijaring Sendirian Berhad (MJSB), secondary data about MJSB and suggestions of a focus group. It is recommended that MJSB consider using the strategy map as a tool to determine its strategic direction

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