Abstract:

Joint venture is a strategic decision. Therefore, it needs effective strategies and alternatives in order to reach its aimed objectives. This paper aims to investigate the future of Joint Ventures (JVs) and its importance to organization sustainability, as well as the factors affecting its success. Due to the heavy competition and dramatic changing in the environment nowadays, gaining a sustainable competitive advantage is very crucial for organizations to remain successful. That’s why strategic management and good analysis must be done before formulating the most suitable strategy, and the simplest most common way to do this is SWOT analysis.The role of strategic management in enhancing JVs performance will also be discussed.In order to achieve the aim of this paper a review of literature is covered, some conclusions and recommendations are also provided

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