Abstract:

The largest portion of insurance premiums collected in Turkey is provided by insurance agencies. Insurance agencies are required to sign an agency contract with an insurance company within the 6 months they receive official authorization and start writing insurance policies. Insurance agencies are allowed to sign agency contracts with several insurance intermediaries. This study aims to identify the factors affecting the insurance company preferences for insurance agencies operating in Turkey. Research data was collected from 49 insurance agencies operating in the city center of Çorum using face-to-face interview and survey methods. Results were investigated for factors such as financial aspects, satisfaction and communication. According to the findings of this study, insurance companies' ability to pay the claims of policyholders, financial opportunities provided to the agent, the assistance provided, and the communication level are the main factors affecting the insurance company preferences of insurance agencies.

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