Abstract:

As the Internet plays more colorful role in our everyday lives, the consumer’s shopping habits is changing toward increase in share of online purchase. Along with expansion of the Internet in people’s everyday life the recent years have been featured with growth of online marketing among businesses. Firms have come to understanding that online marketing is a vital element for increasing brand awareness and grab attention of the modern consumers. Moreover, there has been a continuous increase in engagement of the consumer in social media and blogs, which makes them a key marketing channel for the businesses. Businesses currently have to admit the necessity of joining online marketing as a measure to improve their brand awareness and communicate with the target customers. Affiliate marketing functions based on marketing channel and brings less risk comparing with other online marketing channels. As an almost novel phenomenon, online marketing has experiences a continuous growth over the recent years. The present article examines affiliate marketing network, which is an online marketing channel that gives businesses the opportunity to achieve more visibility with relatively low costs. Many popular media including blogs, voucher code sites, and price comparison sites cooperate using affiliate marketing model. Different online marketing challenges are first introduced to give a theoretical background of online marketing in general. Afterward, more detailed analyses of affiliate marketing, as an online marketing channel and the main area of focus of the study is given. Affiliate marketing and all its features from theoretical aspect are discussed in this article, also  commissioner and marketing plans in practice, the requirements, and the environment are discussed.  

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