Abstract:

Religious beliefs, which are one of the important factors that direct the desires and needs of consumers who buy tourist products or services, as a cultural factor, have a significant impact on people’s values, habits and attitudes as well as their way of life. This effect significantly affects the purchasing process of consumers who participate in tourism movements, the purchasing behavior. One of the types of tourism that develops in this direction is halal tourism. Helal tourism, accommodation, travel, recreation, transportation, etc. The activities are related to the satisfaction of the needs arising from tourism activities in accordance with the Islamic rules and beliefs. The purpose of this research is to study the situation in the world of halal tourism, which is one of the tourist products that can be given priority according to the current culture and religious dimension of Turkey, to explore the strategies and strengths of the countries where the legal tourism practices are. In this direction, the legal tourism literature has been thoroughly scaned and the general structure of the legal tourism has been revealed. As a result of the summer survey conducted in the area concerned, even in non-Muslim countries the strategies for the legal tourism market are implemented while in our country the strategies for this market are not yet determined. In this regard, Helal tourism is recommended to be considered as a tourism policy and adapted to the Vision of Turkey 2023.

Keywords: